Excel tips for PPC managers

Managing Modified Broad terms
If you’re like me, you have a hard time trying to manage PPC account which contain modified broad keyphrases. The problem is importing modified terms into Excel worksheet. Imported terms which start with ‘+’ are unreadable in Excel and are shown as ‘#NAME?’
This problem can be fixed in one simple step. The trick is to use the Find and Replace function. Highlight the keyword column, set Find all ‘=’ and replace them with an apostrophe.
Batta-bing, all undecipherable #NAME? terms are human readable, sortable and therefore useable.

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