PPC Advertising

Pratt Direct creates and ‘optimizes’ high-performance Pay Per Click programs for non-profit organizations. We understand and follow the best practices in organizing Adwords and Bing Ads accounts, and fine-tuning keywords, bids and ads to meet client objectives.

Managing successful PPC (paid search) campaigns is a process of continuous improvements. It requires a thorough knowledge of Google and Microsoft’s search platforms, web design technology, general marketing expertise, and a clear understanding of your organization and its mission(s). Harmonizing these elements — with a keen eye on the details — are the keys to our success.

Here are a few examples of our ads on recent SERPs…

 

 

Certified Bing Ads Pro

Certified Bing Ads Pro